Better, Faster Innovation: Leading the Flexible Enterprise

— E x e c u t i v e S e s s i o n —
Better, Faster Innovation
LEADING THE FLEXIBLE ENTERPRISE
August 11-12, 2004 / Hilton Boston Back Bay

Faculty

Alan MacCormack
Associate Professor of Business Administration, Harvard Business School
and author of Developing Products on Internet Time

Alan MacCormack is an Associate Professor of Business Administration at the Harvard Business School. His research explores the management of technology and the design of the product development process in a range of high-technology industries, with a particular emphasis on the computer industry. His work has been published in a variety of books and journals including Harvard Business Review and Sloan Management Review. Alan received his doctorate from Harvard Business School in 1998, where he was a recipient of the George S. Dively award for distinguished research. He holds a Masters degree from MIT’s Sloan School of Management, and a B.Sc. from the University of Bath in England. He is currently teaching an MBA elective curriculum course titled “Managing Innovation and Product Development,” which explores how firms can identify, manage and exploit opportunities for innovation on a systematic basis.

“MacCormack's research explores how leading firms are using flexibility as a source of competitive advantage in their innovation processes. Blending careful research with real life examples, his work provides important insights for managers developing new technologies in today's uncertain business climates.”

Michael Cusumano
Sloan Management Review Distinguished Professor, MIT Sloan School of Management, Author of Microsoft Secrets

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